Social media user numbers: Germany vs. worldwide
When you’re running your own business, social media is one of the most common ways to market your products online. Not only can you show your custom...
Online marketing in Germany: common misconceptions that can mean your efforts get you nowhere
Picture this: you’ve decided to expand your solopreneur business beyond your own country’s borders. And you’ve opted for Germany to start yo...
5 Tips for Successfully Entering the German Market
You’ve made the decision: entering the German market is your main goal for 2021. This’ll be your year to grow your solopreneur business internatio...
4 reasons why using English to sell your products to Germans isn’t the best choice
Have you noticed that, sometimes, English-speaking brands offer worldwide shipping while keeping all their copy and content in just English? I’ve ce...
Why selling your products in Germany is a good idea
As a solopreneur with a growing business, you’ll probably reach a point when you start thinking about selling your products in other countries. Beca...
German Christmas traditions – and how to use them in your German marketing
Already planning your marketing strategy for Christmas? Figuring out which promotion to run and when? As businesses, we all want to be prepared for th...