German localisation from someone who knows what actually lands
You need more than someone who knows German.
You need someone who understands what customers expect, how brands build trust and what makes marketing feel credible in Germany.
I’m Mandy, a German localisation specialist for international brands, agencies, marketing and localisation teams that want their English and Spanish copy and content to feel natural, trustworthy and ready to publish in German.
German copy your team can actually trust
Your German marketing might be grammatically correct and still not feel quite right.
The tone might be too pushy.
The terminology might shift from page to page.
The brand voice might get watered down.
The message might make sense, but still not feel like something your German audience would trust or act on.
That’s where I come in, bringing the expertise in language, marketing and market understanding.
I look at what your copy needs to do, who it needs to reach and how it will be received, then shape the German version around that.
From translation to German localisation specialist
My background combines formal language training with practical in-house experience.
Before launching my own business, I worked as a project manager in translation agencies in Spain and England, managing projects across different budgets, sectors and client needs.
That experience showed me something I still see all the time: most brands don’t just need “a German translation”.
They need German copy and content that supports the goal behind the words: whether that’s launching a website, strengthening a campaign, keeping terminology consistent or making sure the German version still sounds like the brand.
That’s why my work looks at the message behind the copy, not just the words on the page.
The best bits of being “typically German”
I bring precision, reliability and an eye for detail to every project. But I also believe good localisation should feel collaborative, human and useful.
When you work with me, you can expect clear communication, thoughtful questions, practical recommendations and honest feedback on what might not land.
I take the work seriously.
Myself? Much less so.
The values that guide my work
No mystery decisions
You’ll always know what I’m doing, why I’m recommending it and where your German copy might need to work harder.
Curious before clever
Good localisation starts with asking better questions. I stay curious about your brand, your audience and the market you’re entering, so your German copy feels relevant without losing what makes it yours.
Different isn’t difficult
German buyers aren’t “hard to reach” just because they expect something different. I believe good communication starts with respecting those differences and understanding the context.
Your message deserves care
If your message matters in one market, it deserves the same attention in another. Not a rushed translation, a guessed tone or a “that’ll probably do” German version.
Fewer question marks
Good localisation gives your team more clarity and control. You know what works, what needs changing and why, so you can move into the German market with more confidence and fewer awkward internal debates.
The experience behind the words
My work is grounded in formal language training, in-house translation experience and ongoing professional development.
A few things that show you can trust me:
- Born and raised in Germany
- Bachelor’s and Master’s degrees in translation
- Two years as a project manager in translation agencies in Spain and England
- 11+ years’ freelancing experience
- Lived abroad for 2.5 years, including in England
- Chairwoman of the Board, Eastern Region, at the German Association of Interpreters and Translators since 2020
- Regular training in digital marketing, transcreation, creative writing, post-editing, machine translation and AI
In other words: I know the language, I know the process, and I know why “technically correct” is not always enough.
Want someone else’s word for it?
Here’s what Sam says:
Ready to make your German marketing feel right?
Whether you’re reviewing existing German copy, planning a localisation project or trying to bring consistency to your German brand voice and terminology, I’d love to hear what you’re working on.