Hi,
My mission is to help English-native solopreneurs adapt their marketing and products to the German market so that they can reach more customers and grow internationally.
Are you playing around with the thought of selling your products in other countries, such as Germany?
Wouldn’t it feel amazing to be able to say that you’re leading an internationally successful business? Not to mention the additional revenue an international business would mean.
But this thought can also be a bit frightening.
Where do I start? What do I have to watch out for? How can I communicate with my customers if I don’t speak their language? Won’t I put my foot in it? After all, things work quite differently abroad.
I get it.
Having lived abroad in Spain and England for almost three years, I know how difficult it is to adapt to a new culture while not losing one’s own personality.
I’ve been working in the fields of marketing and translation for many years now.
For two years, I worked as an employed project manager for translation agencies abroad. I managed a variety of different translation projects for all kinds of languages and budgets.
In 2015, I started helping a number of English-speaking companies by translating their marketing materials for the German market.
Since 2018, I’ve been on the board of the German Association of Interpreters and Translators (BDÜ) where I organize workshops and seminars for German colleagues. This has given me even more experience and industry knowledge.
These days, I share my knowledge with solopreneurs, because I’m convinced you don’t have to be a big corporation with a big budget to be able to grow internationally.
And that you can be successful in the German market if you know your German customers well. The change of perspective from an outsider to an insider is what makes the difference.
I help you and your business conquer the German market, understand the German customer and not lose your brand identity – your own voice – in the process.
These are my values
Honesty
One of the things that matters most to me is honesty. I want my clients to know me and will always strive for honest communication during our collaboration.
Honesty is the basis of trust – one of the most important ingredients for a successful business.
People who prefer to cheat their way through life or believe that marketing is about tricking people into buying something won’t be a good fit for the way I work.
Openness
I’ve been working with different cultures and languages on a daily basis for years. That’s what I love most about my job.
A constant exchange with people from different backgrounds helps me stay open to new things, be empathetic and see what’s going on outside of my cultural bubble.
Respect
Through my work I want to invite people to take an objective look at other cultures, learn to understand them – and ultimately respect them. Because no one culture is better than another.
Especially in these turbulent times, when many of us prefer to stay in our own bubbles, and countries seem to follow a strategy of division instead of unity.
Understanding and respecting people with different lives and opinions is more important than ever.
Appreciation
In our busy, fast-paced lives, appreciation for others frequently falls short. During my time as a freelance translator, I often felt that what I did was rarely appreciated.
This was one of the reasons I decided to change my business and go in a new direction. Solopreneurs create the most amazing things and work hard to build their business from the ground up. For that alone they deserve a big high five.
Independence
I want to create my life and work independently from external influence factors. Not being able to move the needle forward because I depend on something or someone is a situation I don’t deal with well.
That’s why the solopreneur life is right up my street. And through my work, I hope to be able to help other solopreneurs to gain more independence too.
Who I like to work with
- You’re pragmatic and won’t let perfectionism get in your way of turning your dreams into reality.
- At the same time, good quality is important to you, which is what your clients most value about you and your products.
- You want to move forward with your business, and you’re ready to expand your horizons and discover new possibilities.
- You’re ready and curious to find out more about the culture of your potential German customers and appreciate them just as much as you appreciate your domestic customers.
- Authenticity is important to you in your business and you want to let your personality shine through in your brand.
- You’re reliable and goal oriented and you finish what you put your mind to, instead of half-heartedly starting a dozen different projects.
- Your business is at a stage where it’s ready to grow. You’re not just starting out.
My business background
- Born and raised in Germany
- Bachelor of Arts and Master of Arts in Translation
- 2 years’ experience as a project manager in translation agencies in Spain and England
- I started out as a freelance translator in 2015. Since then, I’ve helped numerous international companies with a variety of marketing translations into German, such as blog posts, websites, newsletters, reports, surveys, whitepapers, case studies, social media campaigns, e-mail campaigns, product descriptions, slogans and more.
- I regularly dedicate my time to my professional development in digital marketing, transcreation, online texts, post-editing, machine translation and creative writing.
- I lived abroad for 2.5 years, in England amongst other countries.
- Since 2018, I’ve been part of the board of the German Association of Interpreters and Translators where I organize workshops and seminars for colleagues. I’m also head of the regional group in my city (Leipzig).
Want to grow internationally and sell your products successfully on the German market?
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