Hi,
My mission is to help UK small businesses adapt their marketing to the German market so they can reach more people and grow internationally.
Are you thinking about selling your products in Germany?
Expanding internationally sounds exciting—more customers, more revenue, more freedom. But let’s be honest: it’s also a little intimidating.
Where do I start? What do I have to watch out for? How can I communicate with my customers if I don’t speak their language? Won’t I put my foot in it? After all, things work quite differently abroad.
I get it.
After living abroad for almost three years, I know first-hand how challenging cultural adaptation can be.
I’ve been working in the fields of marketing and translation for many years now.
Before launching my own business, I worked as a project manager in translation agencies in Spain and England. I managed diverse projects for various budgets, which gave me a deep understanding of the translation industry’s inner workings.
This is where I also had the chance to experience first-hand how big the differences between cultural environments (i.e. countries) can be. On the surface it all seemed very similar – it was just the languages that were different, right?
But as I immersed myself in those new cultures, I realised the impact they made on people’s lives, their identities. Culture influences the way people act and feel and how they perceive the world. And when you’re an outsider to that culture, a lot of things can seem confusing and difficult.
Most companies need more than “just” a good translation of their marketing copy
In 2015, I started helping a number of English-speaking companies by translating their marketing materials for the German market. And, as much as I love helping people with translations, I quickly noticed that most companies need more than “just” a good translation of their marketing copy.
They also need to understand their new target group and adapt their marketing efforts accordingly. This was when the idea of helping my non-German clients with their marketing in Germany slowly started to grow.
Since 2018, I’ve been on the board of the German Association of Interpreters and Translators (BDÜ), and was elected Chairwoman of the Board in 2020. In this position I’m actively involved in the decision-making of our Association, constantly working on ways to represent our members, and thus helping them earn the recognition they deserve in our globalised world.
What’s more, this volunteer position gives me the chance to always be at the forefront of what is going on in the translation industry – and the global markets intertwined with it.
You don’t have to be a big corporation with a big budget to be able to grow internationally
These days, I share my knowledge of culture, language, and marketing with UK small businesses. Because I know you don’t have to be a big corporation with a big budget to be able to grow internationally. And because I want to see more small businesses thriving.
We need more players in the world who are leading their businesses responsibly. Who are caring for themselves, the people they work with and the people they serve. Who see more meaning in business than profit. And to me, there is no one who fits that description better than small biz owners.
I know you can be successful in the German market if you know your German customers well. The change of perspective from an outsider to an insider is what makes the difference.
I help you and your business enter the German market, understand the German customer and make your brand shine in Germany.
These are my values
Honesty
I believe in transparent, direct communication.
You’ll always know what to expect when working with me—no hidden agendas, no false promises. (Your future German buyers will LOVE that approach.)
If you see marketing as tricking people into buying, we’re probably not a good fit.
Openness
I’ve spent years working across different cultures and languages. That experience has taught me to stay curious, adaptable, and open-minded.
A business thrives when it welcomes new perspectives—and I help my clients do just that.
Respect
No culture is better than another—just different. Understanding and respecting those differences is key to marketing success.
And aside from all the marketing talk: in a world where division is increasing, we need more mutual understanding and collaboration.
Appreciation
As a freelancer, I’ve experienced what it’s like to feel undervalued. That’s why I work with small business owners—because I deeply appreciate the effort, passion, and resilience it takes to build something from scratch.
Independence
I value freedom—both in my work and in life. The ability to make decisions, drive progress, and create without external limitations is what fuels me.
And I want to help small business owners achieve the same—by giving them the tools to confidently expand into Germany and become more independent from their home market.
Who I like to work with
- You’re pragmatic—you don’t let perfectionism stop you from taking action.
- You value quality—because your customers trust you to deliver the best.
- You’re curious—ready to learn about German culture and connect with your new audience.
- You want to build an authentic brand in Germany—one that reflects your personality.
- You’re reliable and driven—when you start something, you finish it.
- Your business is ready for growth—you’re not just starting out.
My business background
- Born and raised in Germany.
- Bachelor’s and Master’s degrees in Translation
- 2 years as a project manager in translation agencies (Spain and England)
- Freelance translator since 2015—helping international businesses translate websites, blog posts, newsletters, reports and surveys, social media and email campaigns, product descriptions and slogans.
- Lived abroad for 2.5 years, including in England
- Chairwoman of the Board (Eastern Region) at the German Association of Interpreters & Translators (BDÜ) since 2020
- I also regularly upskill in digital marketing, transcreation and creative writing, post-editing and machine translation, including AI.
Want to sell in Germany but unsure where to start?
You don’t have to figure it out alone.
My Pretzel Perspectives newsletter gives you bite-sized tips on how to market your small business to a German audience.