Wouldn’t it feel amazing to be able to say that you’re leading an internationally successful business? Not to mention the additional revenue and freedom an international business would mean.
But this thought can also be a bit frightening.
Where do I start? What do I have to watch out for? How can I communicate with my customers if I don’t speak their language? Won’t I put my foot in it? After all, things work quite differently abroad.
I get it.
I’ve been working in the fields of marketing and translation for many years now.
For two years, I worked as an employed project manager for translation agencies in Spain and England. I managed many different translation projects for all kinds of budgets and learned about the nuts and bolts of the translation industry.
This is where I also had the chance to experience first-hand how big the differences between cultural environments (i. e. countries) can be. On the surface it all seemed very similar – it was just the languages that were different, right?
But as I immersed myself in those new cultures, I realised the impact they made on people’s lives, their identities. Culture influences the way people act and feel and how they perceive the world. And when you are an outsider to that culture a lot of things can seem confusing and difficult.
In 2015, I started helping a number of English-speaking companies by translating their marketing materials for the German market. And, as much as I love helping people with translations, I quickly noticed that most companies need more than “just” a good translation of their marketing copy.
They also need to understand their new target group and adapt their marketing efforts accordingly. This was when the idea of helping my non-German clients with their marketing in Germany slowly started to grow.
Since 2018, I’ve been on the board of the German Association of Interpreters and Translators (BDÜ), and got elected Chairwoman of the Board in 2020. In this position I am actively involved in the decision-making of our Association, constantly working on ways to represent our members, and thus helping them earn the recognition they deserve in our globalized world.
What’s more, this volunteer position gives me the chance to always be at the forefront of what is going on in the translation industry – and the global markets intertwined with it.
These days, I share my knowledge about culture, language, and marketing with solopreneurs. Because I’m convinced you don’t have to be a big corporation with a big budget to be able to grow internationally. And because I want to see more small businesses thriving.
We need more players in the world who are leading their businesses responsibly. Who are caring for themselves, the people they work with and the people they serve. Who see more meaning in business than profit. And to me, there is no one who fits that description better than solopreneurs and small biz owners.
I am sure you can be successful in the German market if you know your German customers well. The change of perspective from an outsider to an insider is what makes the difference.
I help you and your business enter the German market, understand the German customer and make your brand shine in Germany.
One of the things that matters most to me is honesty. I want my clients to know me and will always strive for honest communication during our collaboration.
Honesty is the basis of trust – one of the most important ingredients for a successful business.
People who prefer to cheat their way through life or believe that marketing is about tricking people into buying something won’t be a good fit for the way I work.
I’ve been working with different cultures and languages on a daily basis for years. That’s what I love most about my job.
A constant exchange with people from different backgrounds helps me stay open to new things, be empathetic and see what’s going on outside of my cultural bubble.
Through my work I want to invite people to take an objective look at other cultures, learn to understand them – and ultimately respect them. Because no one culture is better than another.
Especially in these turbulent times, when many of us prefer to stay in our own bubbles, and countries seem to follow a strategy of division instead of unity.
Understanding and respecting people with different lives and opinions is more important than ever.
In our busy, fast-paced lives, appreciation for others frequently falls short. During my time as a freelance translator, I often felt that what I did was rarely appreciated.
This was one of the reasons I decided to change my business and go in a new direction. Solopreneurs create the most amazing things and work hard to build their business from the ground up. For that alone they deserve a big high five.
I want to create my life and work independently from external influence factors. Not being able to move the needle forward because I depend on something or someone is a situation I don’t deal with well.
That’s why the solopreneur life is right up my street. And through my work, I hope to be able to help other solopreneurs to gain more independence too.
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