How to adapt your website to a German audience
You probably know that if you want to attract a loyal German audience, Google translating your website won’t cut it. An odd sounding German website simply won’t generate trust in…
Why you don’t get Germans to buy from your website if you use Google Translate
Are you a solopreneur thinking about offering your website and online shop in different languages, like German, to reach more international customers? Then, if you’re like most people, you’ve probably…
Social media user numbers: Germany vs. worldwide
When you’re running your own business, social media is one of the most common ways to market your products online. Not only can you show your customers what you have…
Online marketing in Germany: common misconceptions that can mean your efforts get you nowhere
Picture this: you’ve decided to expand your solopreneur business beyond your own country's borders. And you’ve opted for Germany to start your exciting international business journey, because you know it’s…
5 Tips for Successfully Entering the German Market
You’ve made the decision: entering the German market is your main goal for 2021. This’ll be your year to grow your solopreneur business internationally. It’ll be your year for more…
4 reasons why using English to sell your products to Germans isn’t the best choice
Have you noticed that, sometimes, English-speaking brands offer worldwide shipping while keeping all their copy and content in just English? I’ve certainly noticed that here in Germany, brands from English-speaking…
Why selling your products in Germany is a good idea
As a solopreneur with a growing business, you’ll probably reach a point when you start thinking about selling your products in other countries. Because more happy customers and more revenue,…
German Christmas traditions – and how to use them in your German marketing
Already planning your marketing strategy for Christmas? Figuring out which promotion to run and when? As businesses, we all want to be prepared for the upcoming Christmas season – the…
Why knowing the cultures you are selling to is key to international success
Intercultural competence is one of the most important factors for international success. Your usual sales and marketing strategies might work well in your domestic market. But will they be as…
Successful multilingual marketing: choosing the most profitable languages
How to do smart audience research to decide which countries to target - and make your international marketing efforts pay off Imagine investing in the translation of your content and…