German fests and holidays 2022 to keep in mind for your German marketing
As the end of the year approaches (how can it possibly be over so fast?), it’s time to roll up your sleeves and plan your next business year as a so...
Common Misconceptions When Going Global – Part 2
Growing your business on global scale can be exciting and daunting at the same time. And if you’re new to taking things international, chances are y...
Common Misconceptions when Going Global – Part 1
As a solopreneur, you’re probably always looking to grow your business to make it more profitable. And there will definitely come a moment when you ...
How to adapt your website to a German audience
You probably know that if you want to attract a loyal German audience, Google translating your website won’t cut it. An odd sounding German website ...
Why you don’t get Germans to buy from your website if you use Google Translate
Are you a solopreneur thinking about offering your website and online shop in different languages, like German, to reach more international customers?...
Social media user numbers: Germany vs. worldwide
When you’re running your own business, social media is one of the most common ways to market your products online. Not only can you show your custom...