German Customer Avatar
Get a clear picture of your ideal German customer for laser-sharp marketing
So, you want to access a new customer base and increase sales, and you’ve set your sights on the German market.
You know that selling to the right German audience — people who are ready to buy —can give your small business the revenue, stability, and flexibility you’ve been dreaming of. And since this isn’t your first day in business, you also know that to sell, you need a crystal-clear idea of who you’re selling to.
And that’s where that nagging feeling creeps in. Because, if you’re being completely honest with yourself, you’ve never really defined your ideal German customer. You’re making assumptions and guesses based on your domestic customers, but deep down you know that by not taking the specific want and expectations of a different culture into account, you’re walking on thin ice.
You’re wondering how on earth you’ll ever be able to truly cater to German customers—something you deeply care about in your small business.
And right now, that uncertainty is holding you back. You’re feeling in the dark.
If you don't know who you're targeting in Germany,
finding them will be next to impossible.
What you need is a crystal-clear picture of your ideal German customer. You need reliable facts and figures that take the guesswork out of the process. And you need a native German expert to confirm that the customer profile you create is actually realistic—not just a hopeful assumption.
That's exactly what my
German Customer Avatar service is for.
In two short 1:1 online sessions—and with a ready-to-use template packed with solid data from German sources—we’ll build a super-clear profile of your ideal German customer.
We’ll be tackling demographics like age, income, job and psychographics like values, hobbies, habits, as well as wants and fears. With this in your pocket, your marketing will become much more focused, more effective, and more confident. No more second-guessing. No more procrastination. Just a clear direction that helps you connect with German customers faster.
By the end of our two sessions, you’ll have written down who exactly your ideal German customer is. You’ll know their pain points, challenges and fears, how they live and what they’re like. Your messaging will become much more precise, your marketing more focused. As a result you’ll be able to truly connect and easily communicate with your German customers.
Hi, I’m Mandy, and I help small businesses like yours confidently market their products to a German audience.
With my background in marketing and translation, I support clients who want to overcome linguistic and cultural barriers so they can successfully expand beyond their home country.
Born and raised in Germany, I know German culture inside out. I know what German clients need. I walk in their shoes 24/7. My day-to-day work requires me to switch between cultures constantly, and I’ve developed a fine nose for cultural nuances—the kind that people working in just one market often miss.
The biggest mistake businesses make when expanding abroad? They ignore the unique needs of their new market. They assume that simply adding another language to their website will double their sales. But that approach is bound to fail.
I’m here to help you avoid that mistake. Let’s build a precise, data-driven German Customer Avatar that helps you create marketing strategies that actually work.
Curious about my story? Read more about me here.
Your German Customer Avatar at a glance:
- Two Zoom sessions – an intro and a feedback session (approx. 30 min each)
- Self-paced homework – complete with a template full of facts, figures and resources to help you create your German Customer Avatar
- All information collected from German sources and provided in English (via free machine translation)
- Ad-hoc communication – ask questions via email while working on your avatar
- Direct expert feedback – get personalised recommendations from me, a native German marketing expert
How it's going to happen:
- You send me an inquiry via email
- I accept, send you a briefing document to fill out, and we schedule your intro session
- We meet for the intro session – I explain the template and homework, and you ask any questions
- We agree on a timeline for your homework and set a date for our feedback session
- You complete the homework at your own pace – I'll be available for ad-hoc support via email
- We meet for the feedback session to review your work – I'll give suggestions and final tips, and we'll discuss next steps
- You walk away with a fully formed, data-backed German Customer Avatar