German Marketing Blueprint
Because selling abroad is not only for the big players
You want your small business to be more flexible, stable and financially rewarding. And you’re ready to expand to Germany to make this happen. Nice!
The only problem is: While marketing your products to your domestic market feels like a normal part of your daily business, doing the same for a completely new market and culture is quite a different story. You simply have no clue where to start and what to do.
Your head is full of questions like these:
- Who is my German customer?
- Who are my German competitors?
- How do I do social media for potential German customers?
- Do I need a German website or is my English version ok?
- What about my blog and newsletter?
- Isn’t it all too much? Am I crazy for wanting to do this?
To build a solid German client base
you need an online marketing strategy
specifically tailored to Germany.
Your current domestic marketing simply won’t cut it, because your new audience is quite different. They lead different lives, have different preferences and different problems.
You need to get to know your ideal German customer. You need an in-depth understanding of the German market, you need to know who you’re competing with. You basically need a change of perspective from outsider to insider.
Also, to make this work for you, your German online marketing strategy must be tailored to your small business needs. Otherwise you’ll throw in the towel after a couple of months from overwhelm and burn-out.
And because you cannot and shouldn’t do this all by yourself, you need a marketing partner by your side. Someone who can provide you with valuable insights into how things are done over there. Someone who takes stuff off your plate so you can focus on your daily business while expanding it. And that’s exactly what I’m here for.
The German Marketing Blueprint
gives you answers, guidance and done-for-you services
Through this 1:1 programme we will create an online marketing strategy that meets the needs of your potential German customers – and yours as a small business owner.
We’ll define your status quo and find out who your ideal German customer is. I’ll then analyse your German competition and research your niche in the German market (2 completely done-for-you services).
Based on this, we’ll look at your current domestic marketing strategies and explore options on how to transfer and adapt them to the German market. Always keeping in mind your energy, time and budget as a small business owner.
We’ll create a realistic marketing action plan you can start implementing immediately. And I’ll check in with your progress a few months later.
Together, we’ll change your perspective from a mystified outsider to an insider who confidently and effectively markets their products to their German audience.
Hallo, my name is Mandy and I’m your marketing expert for Germany.
Through my work as a freelance marketing translator since 2015, I’ve been supporting numerous English-speaking companies to get their message across in German, be it through their online shop, blog or Facebook posts.
These days, I help solopreneurs from English-speaking markets start their journey towards an internationally successful business in Germany – a market full of potential and great opportunities.
Being a solopreneur myself, I know that growing one’s business can feel exciting and overwhelming at the same time. At some point we all simply need some guidance from other experts to move the needle forward. My goal is to provide my clients with the insights they need to build a long-term German marketing strategy.
Being born and raised in Germany, I have an instinct for German culture – and know exactly how to strike a nerve with German buyers. And since I’m working from Germany, I’m right on the front line of my client’s target group, constantly observing what’s happening on the German market.
Together, we’ll work on your individual German online marketing, coming up with a strategy that’s tailored to your solopreneur business and wows your German audience. Find out more on my About page.
The German Marketing Blueprint
at a glance
What does this service involve?
- We’ll analyse the status quo of your current domestic marketing
- We’ll create your specific German Customer Avatar
- I’ll analyse 3 German competitors
- I’ll analyse your niche in the German market
- Based on all that information we’ll explore realistic options for your marketing to Germans
- You walk away with an action plan you can immediately start implementing
You‘ll receive:
- 4 hands-on 1:1 zoom sessions with me (incl. recording)
- Flexible schedule at your convenience
- Market and competitor analysis done for you
- 2 follow-up calls in which you can ask me any further questions