German Marketing Blueprint
Because selling abroad isn’t just for the big players
You want your small business to be more flexible, more stable, and more financially rewarding. Expanding to Germany feels like the perfect step to make that happen. Exciting!
The only problem? Complete overwhelm.
While promoting your products in your domestic market is second nature, doing the same for Germany feels like stepping into the unknown. You’re left wondering:
- Who is my ideal German customer?
- Who are my German competitors?
- Do I need a German website, or is my English version enough?
- How should I approach social media for a German audience?
- What about my blog and newsletter—should I translate them?
- Am I overcomplicating things?
- Am I undercomplicating things?
To build a solid German client base
you need an online marketing strategy
specifically tailored to Germany.
Your current marketing approach won’t simply translate—because your new German audience thinks, behaves, and buys differently.
You need to get to know your ideal German customer. You need a deep understanding of the German market, you need to know who you’re competing with. You basically need a change of perspective from outsider to insider.
Also, to make this work for you, your German online marketing strategy must be tailored to your small business needs. Otherwise, you’ll throw in the towel after a couple of months, overwhelmed and burnt out.
And because you can’t (and shouldn’t) do this alone, you need a marketing partner—someone who understands the German market inside out and can guide you through the process while taking work off your plate. And that’s exactly what I’m here for.
The German Marketing Blueprint
gives you answers, guidance and done-for-you services
Through this 1:1 programme, we’ll create a tailored marketing strategy designed for your German customers and your small business needs.
We’ll define your marketing status quo and find out who your ideal German customer is. I’ll analyse 3 key German competitors and research your niche within the German market (2 completely done-for-you services).
Based on this, we’ll look at your current domestic marketing strategies and explore options on how to transfer and adapt them to the German market. Always keeping in mind your energy, time and budget as a small business owner.
We’ll create a realistic marketing action plan you can start implementing immediately. And I’ll check in with your progress a few months later.
Together, we’ll change your perspective from a mystified outsider to an insider who confidently and effectively markets their products to their German audience.
Hallo, my name is Mandy and I’m your marketing expert for Germany.
Through my work as a freelance marketing translator since 2015, I’ve been supporting numerous English-speaking companies to get their message across in German, be it through their online shop, blog or Facebook posts.
These days, I help UK small businesses start their journey towards an internationally successful business in Germany – a market full of potential and great opportunities.
Being a solopreneur myself, I know that growing one’s business can feel exciting and overwhelming at the same time. At some point, we all simply need some guidance from other experts to move the needle forward. My goal is to provide my clients with the insights they need to build a long-term German marketing strategy.
Being born and raised in Germany, I live and breathe German culture—and I help my clients turn cultural differences into a competitive advantage. And since I’m working from Germany, I’m right on the front line of my client’s target group, constantly observing what’s happening on the German market.
When you work with me, you won’t be marketing blindly. You’ll have a solid strategy, a deep understanding of your audience, and a clear plan to grow your business in Germany. Find out more on my About page.
The German Marketing Blueprint
at a glance
What does this service involve?
- We’ll analyse the status quo of your current domestic marketing
- We’ll create your specific German Customer Avatar
- I’ll analyse 3 German competitors
- I’ll analyse your niche in the German market
- Based on all that information we’ll explore realistic options for your marketing to Germans
- You walk away with an action plan you can immediately start implementing
You‘ll receive:
- 4 hands-on 1:1 Zoom sessions with me (incl. recording)
- Flexible schedule to fit your needs
- Market and competitor analysis done for you
- 2 follow-up calls to refine your approach and answer any questions