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The end of August 2015 will forever have a special place in my memory. It marked the end of my pampered employment life and the start of my full time freelancing career as a translator.  Aged 28, with very little experience, some money saved (I’m German after all) and not much of a clue what was going to expect me, …

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You’re ready to take the plunge. You’ve decided to expand your business and enter the German market. You’ve researched your new German audience. You’ve taken a razor-sharp look at your German competitors.  Now all that’s missing is launching a German version of your website so your German customers can actually start buying from you.  But watch out, there are a …

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Time has a way of flying by, doesn’t it? Particularly when it comes to making changes in your business, it can sometimes feel like you just never have the time to actually make your big ideas a reality. Maybe you’ve been playing around with the idea of trying to break into the German market for a while now, but you …

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On the face of things, the concept of going global can seem daunting. I get it. ‘Global’ seems like a big word, doesn’t it? It can sound like something reserved for big brands, not an option for small business owners like you. Perhaps you’re hesitant because you don’t speak any foreign languages or you think you don’t have the money …

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When starting to sell internationally, you might think researching your new customers isn’t that important. Because you did your homework when researching your domestic customers regarding age, income, jobs, family… And you might have even created an ideal customer avatar (ICA). That should apply to your new target group in Germany too, shouldn’t it? Unfortunately, it’s not that simple. There’s …

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If you’re a small biz owner looking to scale, then expanding into different countries will be on your radar sooner or later. Germany is usually a great target country to start with if you’re a non-German business because it’s one of the most lucrative markets in the EU. And it makes entering international business territory fairly easy. If you’re a …

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As the end of the year approaches (how can it possibly be over so fast?), it’s time to roll up your sleeves and plan your next business year as a solopreneur and small business owner. Maybe you’re already mapping out your marketing campaigns and seasonal offers and have pulled out your calendar to check next year’s holidays and festivities: When …

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Growing your business on global scale can be exciting and daunting at the same time. And if you’re new to taking things international, chances are you have a few misconceptions. In part 1, we divided the most common misconceptions when going global into two categories and took a deep dive into one of them – the overachiever. In part 2 …

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As a solopreneur, you’re probably always looking to grow your business to make it more profitable. And there will definitely come a moment when you start considering global growth as an option. Because creating flexible revenue streams through worldwide sales is just too good an option to be ignored, right? However, business owners tend to have many misconceptions about how …

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You probably know that if you want to attract a loyal German audience, Google translating your website won’t cut it. An odd sounding German website simply won’t generate trust in your brand or lead to sales. Ok, so you already know what not to do. But what steps do you actually need to take to make your website accessible to …