Why knowing the cultures you are selling to is key to international success
Intercultural competence is one of the most important factors for international success. Your usual sales and marketing strategies might work well in ...
Successful multilingual marketing: choosing the most profitable languages
How to do smart audience research to decide which countries to target – and make your international marketing efforts pay off Imagine investing ...
Kick-start guide to building an international audience without feeling overwhelmed
You’ve decided to target an international audience to grow your business and you’re confident your fabulous products and services will be as much ...
5 things to consider when deciding if you should sell your products and services abroad
As a solopreneur or small and medium enterprise (SME) owner, you’ll be constantly looking for ways to make more people happy with what you have to o...
Successful freelance translation projects: best practices
If you haven’t worked with a translator before, you might think that sending them a quick email with a simple request is enough. However, there are ...
3 Easy Steps to Find Your Perfect German Marketing Translator
Are you new to localisation or entering the German market for the first time? Not sure where to begin when it comes to translating your copy or produc...