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You probably know that if you want to attract a loyal German audience, Google translating your website won’t cut it. An odd sounding German website simply won’t generate trust in your brand or lead to sales. Ok, so you already know what not to do. But what steps do you actually need to take to make your website accessible to …

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Are you a solopreneur thinking about offering your website and online shop in different languages, like German, to reach more international customers? Then, if you’re like most people, you’ve probably thought about using tools like Google Translate to do the job for you. After all, most of today’s machine translation tools are free to use, and they get better and …

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When you’re running your own business, social media is one of the most common ways to market your products online. Not only can you show your customers what you have to offer, but you can also build a relationship with them. On social media, you have the chance to get to know your customers and get a feeling for what …

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Picture this: you’ve decided to expand your solopreneur business beyond your own country’s borders. And you’ve opted for Germany to start your exciting international business journey, because you know it’s one of the most promising countries to choose from when going global. You know you have to speak the language of your new customers when you want to sell to …

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You’ve made the decision: entering the German market is your main goal for 2021. This’ll be your year to grow your solopreneur business internationally. It’ll be your year for more success, more revenue, more happy customers. But there’s this little annoying voice inside your head. What are you talking about? You have no idea how to do that. Better stick …

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Have you noticed that, sometimes, English-speaking brands offer worldwide shipping while keeping all their copy and content in just English? I’ve certainly noticed that here in Germany, brands from English-speaking countries don’t seem too bothered about reaching their customers in German. The general opinion seems to be that English is an international language, so if you speak in English you’re …

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As a solopreneur with a growing business, you’ll probably reach a point when you start thinking about selling your products in other countries. Because more happy customers and more revenue, without the hassle of constantly creating a bigger product portfolio, sounds good, right? But where should you start? After all, you know this is a big decision you need to …

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Already planning your marketing strategy for Christmas? Figuring out which promotion to run and when? As businesses, we all want to be prepared for the upcoming Christmas season – the time when people across the world are looking for the right present for their loved ones. If one of your target countries is Germany, your domestic marketing strategy might need …

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Intercultural competence is one of the most important factors for international success. Your usual sales and marketing strategies might work well in your domestic market. But will they be as effective at convincing your new customers? People from different cultural backgrounds will most probably perceive what you have to offer differently. In this article, we’ll look at three different aspects …

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How to do smart audience research to decide which countries to target – and make your international marketing efforts pay off Imagine investing in the translation of your content and marketing material and getting nothing in return. No increased traffic, no new customers, no boost in sales. How can that be? Where did you go wrong? In this article, you’ll …